Category Head

About Intello Labs: 

Intello Labs is Gurugram based agritech start-up founded in 2016 by IIT Bombay alumni. It  taps the power of AI, ML, and computer vision to solve one of the biggest problems our  world faces – cutting down food loss. We do this by digitizing the quality assessment of  fresh fruits and vegetables. Our technology transforms quality processes, making them  objective, efficient, and less wasteful. 

From growers to packers, from exporters to food services, anyone can use our innovative,  scalable solutions to digitize food quality, achieve fair pricing and reduce food wastage.  Intello Labs gives the edge needed to make a food business thrive. 


About Praman: 

Praman is a digital exchange led by quality objectification for FnV and spices. Praman  enables quality-based e-auctions and trading for sellers and buyers. At a daily GTV of $2mn,  Praman is poised to scale and be the largest platform in the Agri-tech ecosystem. 


Designation: Category Head 


Job Responsibilities: 

As a category head, you will work with cross-functional teams to: 

  • Achieve product penetration, quality benchmark, and product PnL responsibilities 
  • Own market intelligence, Price benchmarking, and Quality benchmarking across  various markets for your portfolio product
  • Primary responsibilities include visioning, brand development, category management, and source and demand generation of the category
  • Drive product penetration and sale volume among customers through innovative  campaigns and programs by leveraging data science 
  • Own end to end PnL for your portfolio/category of products
  • Own geographical clusters for strategic seller onboarding 



  • MBA from Top institutions 6 to 10 years of experience work experience across FMCG  and or Retail in building a new segment, channel, or category from bottom-up  Category management experience within a major FMCG company
  • Ex Entrepreneurs/ candidates with Agri tech or farming background preferred
  • Has relentless focus, strong prioritization skills, and the ability to multitask while working in a highly charged environment Strong communication and interpersonal skills
  • Proven ability to work in ambiguous situations.

Sound like you? Apply Today.